Lead Nurturing
Turn cold leads into hot opportunities
Your leads need more time before buying? Nurture them with relevant content until they're ready.
The challenge
How to convert more of your leads
Only 21% of MQLs get contacted again. What about you?
- 01
Sales cycles too long
Your prospects take 6 months to decide. Left alone, they forget you and sign with a competitor.
- 02
Wasted leads
Your sales team has time for only a fraction of leads. 79% of MQLs get one contact and then silence.
- 03
Irrelevant messages
You send the same email to everyone. Leads unsubscribe because the content feels irrelevant to them.
- 04
Hard to prioritize
Hot leads hide in the crowd. Your sales team spends time on prospects who are still early.
The answer
Nurturing that transforms leads
Each lead receives the right message at the right time.
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Dynamic journeys
Create different paths based on persona, industry, or behavior. Each lead receives the right message.
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Automatic lead scoring
Assign points for each open, click, download. Alert sales when a lead is hot.
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Smart timing
Send at the optimal time for each contact. Beeving learns each lead's opening habits.
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Behavioral segmentation
Automatic tags based on actions: downloaded ebook X, visited pricing page, etc.
How it works
From setup to first replies, in four steps.
Ten minutes of setup. Then it runs every weekday, on its own.
- 01
Connect your mailboxes
Gmail, Outlook or any SMTP/IMAP. A live check before the account is saved, warmup starts the same day.
- 02
Import your contacts
Drop a CSV. Columns map themselves, duplicates and blocklisted addresses are dropped.
- 03
Build the sequence
Email steps, waits and conditions. Start from one of the templates below.
- 04
Replies land, sorted
Every answer comes back to one inbox, filed by intent. Interested goes to you.
Sequences
Automated nurturing journeys
Sequences that guide your leads to conversion.
Post-download nurturing
Engage leads who downloaded content
- 5 steps
- 3 emails
- D+21 span
Long-cycle nurturing
Stay in touch over 6-12 months
- 4 steps
- 3 emails
- Ongoing span
Inside Beeving
What you will look at every morning.
Open, click and reply rates per campaign, replies filed by intent, and what each mailbox sent today.
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Campaign summary
Sent, opened, clicked, replied. One line per campaign, live.
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Replies by intent
Interested, not now, out of office, unsubscribe. Filed on arrival.
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Sender rotation
What each mailbox sent today, against its own limit.
Playbook
How teams nurture leads on Beeving
Stay welcome in the inbox: fewer, better-timed emails, and a hand-off the moment someone leans in.
- 01
Segment by what they did
A lead that opened twice and clicked once deserves a different message from one who has yet to open. Segments are built on behaviour and refresh themselves.
Contacts · Segments - 02
Space the sequence over weeks
Nurture steps wait 7 to 14 days. Beeving keeps sending inside your hours and pauses the sequence for anyone who answers.
Campaigns · Wait steps - 03
Route “interested” replies to a person
Reply categorisation files each answer on arrival. Interested goes to a sales rep, not-now stays in the sequence at a slower pace.
Inbox · Reply categorisation
Go further
Nurturing by Industry
Strategies tailored to your sector
FAQ
Lead Nurturing FAQ
Frequently asked questions about B2B nurturing
How does lead scoring work?
You define scoring rules: +5 points for an open, +10 for a click, +20 for a pricing page visit. Beeving automatically calculates the score and can trigger actions (Slack alert, add to list) when a threshold is reached.
Can we create different journeys per persona?
Yes, use segments to route each lead to the appropriate journey. A lead tagged 'CMO' will receive different content than a lead tagged 'Developer'.
How do I keep email frequency comfortable for leads?
Define frequency rules: maximum 1 email/week for example. Beeving respects these limits even if the lead is in multiple sequences.
Can I connect Beeving to my existing marketing automation?
Yes, integrations with HubSpot, Marketo, Pardot, and ActiveCampaign. You can use Beeving as a complement for one-to-one email sequences.
The whole platform
One dashboard for all of it
Campaigns, senders, replies and contacts on one screen. This is the real interface, exactly as you will use it.
Free plan · Email-only sign-up